B2B organizations have long had difficulty streamlining the processes to help sales teams succeed. Sales enablement is an all-encompassing solution to the challenges surrounding content management, personalization and accessibility. Without automating these processes, scalability is impossible for B2B organizations.
What is It?
Sales Enablement is “a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving lifecycle to optimize the return of investment of the selling system.” via Forrester Or more simply, improve the performance and productivity of your sales organization
Who Uses It?
Sales enablement benefits B2B sales and marketing organizations that suffer from inefficient content creation, personalization, and delivery processes. These organizations also tend to have little to no visibility into content usage and performance (both internally and externally).
Why Prioritize it?
An average of 65% of content is never used by sales reps.
It Helps Sales Reps Engage with Educated Buyers. Today’s buying process is customer-led. Salespeople can keep up by tailoring interactions to each specific buyer through personalization—and according to Demand Metric, 61% of organizations are personalizing content at some level.
Increase Sales Effectiveness!
Sales Enablement technology, like Enhatch, streamlines the personalization of content by your salesforce, to your customers.
It Sends Sales Effectiveness Through the Roof and companies who adopt sales enablement tools or services are realizing greater than 50% increase in improved sales, year after year.